We started the day with another team building activity building a tower using spaghetti noodles, tape, a skinny cloth rope, and one marshmallow. The objective was to build the tallest tower possible with the marshmallow at the topmost point. Rules were that the tower should stay upright by itself, the marshmallow should be in one piece, and the tower could not be hung, that is to say to must be on the ground. The activity was to teach us not to fear failure and that the greatest failure was never having tried in the first place. At first building a tower out of spaghetti noodles seems impossible but with a little effort it can be done. This is a great lesson for people everywhere as well as for the students in Colón.
Moving on to the next stage of creating ideas. This part was simply for delving further into the points of view and the people affected. We created another tool called the experiential script. This is a hour by hour script of what our person or group of people live in their day to day. This is to identify the opportunities and spaces of action in a sequence of activities carried out by the user daily. From there we did a brainstorm of ideas in the way of the party activity, not saying "Yeah, but..." but rather "Yeah, and...". The objective was to come up with a minimum of 50 ideas in each group. From there we were to categorize and sub-categorize our ideas. We were to select one idea that we thought could solve our problem the best. Afterwards we were to play the devil's advocate with our idea and think of externalities (both positive and negative) that could affect our idea with a special focus on the negative externalities. This is important in figuring out what could go wrong in our design process and trying to eliminate those problems ahead of time. We did an activity where two groups came together and criticized or called to attention potential problems they saw in the other's design/idea and gave suggestions on how to improve upon the idea.
Next up was the following business model:
Next step is prototyping our idea. The importance of the prototype is to evaluate how it works in a real world situation and to preview results, obtain feedback, fail quickly and cheaply and from there refine the design. We were presented a useful graph:
We were taught useful ways to prototype a service which are: storyboarding, storytelling, and acting/role-playing. This methods give a visual display of what the experience will be for the customer or user upon utilizing the service provided. We can use any cheap material to prototype a product as long as it demonstrates the correct function. They showed the image below to give a better idea of how to prototype a product. The idea is not to build it up piece by piece but start with a simple design that has the same function and refine moving forward.
At the end of the day everyone was given homework to work on individually that would make sure each group was in harmony with what they were doing. The questions we were to answer and bring back the next day were the following:
- What is the problem that you want to solve?
- How are you going to solve it?
- Who is your user or client?
- What is the value proposition for that user/client?
- Through what channels are you going to arrive to that user/client?
- What will the relationship be like with the user/client?
- What will your revenue streams be?
- What resources do you need to carry out your idea? (human resources, materials, etc.)
With our homework in hand and our ideas further developed we left the hotel feeling more motivated than ever. My group had created a Whatsapp group to continue communication through the night to be better prepared for the following day.
Stay tuned for day 3!