It was a busy and exciting month for us in Portobelo. With the last few weeks of the charla series as well as the competition on August 23rd, the students’ ideas were beginning to take form. We came into the month having talked about, generated, and picked ideas for the projects that the students wanted to use as the solution to their problem that had established from the first few weeks. The first charla of the month dealt with the Canvas Business Model. This charla was important in putting the students’ ideas to paper and mapping out what was necessary to make their idea a reality. I pointed out to them that this Business Model could be used beyond the classroom doors and that it is a useful tool for any type of endeavor; be it communal, entrepreneurial, or academic. This tool is also important to seeing how feasible the idea is and to understand what you lack and what you have for the project or start-up. The students worked hard that day drawing up their maps for their projects and I think they gained useful knowledge for inside, and outside, the classroom.
The final week before the competition the students needed to learn how to sell their ideas and to form a solid elevator pitch. They learned the six most important pieces of a good pitch:
- Attention grabbing introduction
- Context in the story (time and place)
- Defining the characters that intervene
- Conflict identification
- Determining unexpected twists and turns
- Finale. Place where everything that happened converges and everything makes sense. Impactful
They also learned about one of the most useful sales tools in the market: The Golden Circle. This idea comes from Simon Sinek, a now motivational speaker. He argues that people who are inspirational inspire by not selling the “what” but the “why”. They sell their beliefs and personal philosophies, and their products or services are simply an extension of these beliefs and philosophies. The Golden Circle are three inlaying circles. The innermost circle is “why”. Working outward the second circle is “how” and the outermost circle is “what”. He challenges us to begin with “why” and not with “what”. So I challenged the students to do the same. I told them to write down the why, how, and what of their projects and to use that when coming up with their pitches.
This September and October Future Scientist will be doing some self-analysis of who we want to connect with and how. We are beginning a refocus of the mediums through which we want to connect with our two audiences, our donors and the people we are trying to help. We will be assessing potential future projects outside of Portobelo as well as potential future collaborators. We will be investigating becoming a legitimate legal entity in Panama so that our collaboration can be more united with Panamanian institutions. Stay tuned for updates in the weeks to come!